Hasina Kathrada is a Johannesburg-based media professional and a English literature and journalism graduate from South Africa’s prestigious Rhodes University in Grahamstown.

While television journalism has dominated her professional life for almost two decades, Hasina’s love for fashion and lifestyle goes beyond those years, to when she was a little girl browsing the pages of magazines which belonged to her mum and two older sisters.

In the wake of democracy in South Africa, Hasina was one of the country’s first person of Indian origin to present prime time news for the public broadcaster.

Her career as a journalist and media consultant, as well as holidays with her husband and two children, took her to many countries across the world, where she indulged her love for everything stylish.

Whenever she returned from her travels, people always asked about the stuff she brought back home.

“Family and friends would often wish the things I bought overseas were available here. I realised there were many women like myself who wanted clothes that were stylish and elegant, but also of superior quality.”

She also noticed that other women had a problem similar to hers.

“It’s always difficult finding the perfect dress to attend a special event, like a wedding or engagement. Most maxi dresses and evening gowns are either of strapless or with spaghetti straps.  Like me, so many women out there were looking for clothes that are comfortable, stylish and glamourous. But, like me, they all wanted to be modestly covered AND stand out from the crowd.”

Hasina has therefore taken it to the next level so as to meet the needs of all stylish women who are looking to look fabulous and classy!